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Braco Casseforti

Project Type

Digital Marketing

Role

Content Strategy, Data Analysis, SEO Copywriting, MarTech

Channels

Google, Bing, ChatGPT, TrovaPrezzi, Local Maps

Date

2024 - present

For Braco Casseforti, I designed and executed a cohesive Organic and Paid strategy with the explicit goal of positioning them as the only specialized showroom in a highly competitive city market.

My scope of work ensures precision at every level:

- Local SEO: Implementing advanced Local SEO tactics specifically engineered to overcome intense local competition, securing top-tier visibility and establishing the brand as the specialized regional leader.

- Multi-Engine Visibility: Developing targeted strategies across diverse Search Engines (SE), including optimization for product feeds on platforms like TrovaPrezzi and Merchant Center, driving high-intent traffic directly to products.

- Data Reliability: Establishing Advanced Tracking and Reporting frameworks that provide crystal-clear insights into performance, allowing for rapid, data-driven optimization of all digital campaigns.

The result is a strategically secured, high-performing digital presence that dominates the local search landscape and validates their claim as the top local specialist.

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