Get to
Know Me

I didn’t take the traditional path into SEO. My career actually started in the world of international culture and arts, working closely with Japanese researchers and travelers. That experience gave me two things that still define my work today: an obsession with detail and a deep respect for how people, not just bots, seek out information.
 

When the world shifted in 2020, I leaned into my background in history and my love for technology to pivot into Digital Marketing. I realized that building a digital strategy isn't much different from historical research; it requires patience, a respect for the evidence, and the understanding that a solid foundation always beats a quick fix.
 

Off-screen?
My old passions are still very much in the mix. I’ve always been a bit of a language nerd. I work in English, Italian, and Japanese, and these days I’m slowly navigating the complexities of Danish pronunciation.
 

When I’m not untangling syntax, you’ll usually find me traveling or hunting down "seriously weird" museums in whatever city I’m in. And yes, my love for nature is still a big part of my life: I spend a good chunk of my free time looking for bugs: the six-legged, non-digital kind. Honestly, the patience you need to find a rare beetle is exactly the same patience I bring to untangling a messy technical SEO issue.