Cri Panzeri - SEO and MarTech
Hi, I'm Cri and I'm a Digital Marketing Consultant
I bridge the gap between technical infrastructure and creative content. By aligning site architecture with how search engines actually process data, I build SEO strategies that aren't just visible—they’re profitable. My approach combines rigorous data analysis with precise technical optimization to establish and maintain your brand’s authority in the SERPs.
About
With over five years of experience as an SEO and MarTech professional, I focus on building digital strategies that prioritize long-term resilience over short-term spikes. My work in e-commerce and local SEO is rooted in a cautious, methodical approach: combining deliberate planning with precise technical execution to ensure growth is both measurable and sustainable. I don’t believe in shortcuts; I believe in a solid foundation that can withstand the shifts of the search landscape.
Off-screen, I'm passionate about entomology, meaning I spend my free time looking for bugs (the six-legged kind!). I also love traveling and exploring new places, usually stopping at a museum or two along the way.
SEO
I build resilient organic foundations through precise technical audits, on-page optimization, and local SEO. My process prioritizes site architecture and schema to ensure visibility is built on a stable, long-term framework rather than temporary trends.
SEM
I manage Google Ads and paid search campaigns as a strategic complement to organic growth. My approach focuses on search harmony and budget efficiency, ensuring paid and organic efforts work together to drive stable, sustainable results.
MarTech & Analytics
I implement GTM, GA4, and privacy-centric platforms like Matomo with a focus on high-quality, consented data. Moving past the "track-all" era, I prioritize data integrity and precise tracking to build a reliable source of truth.
