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The Outdoor Collection
Brand
Zegna
Project Type
Paid Advertising
Role
Content Strategy, Project Management, Data Analytics
Channels
Meta, Google, LinkedIn, Digital Publishers
Date
2022 - 2023
Link
Link
Our team orchestrated the comprehensive digital launch strategy for Zegna's The Outdoor Collection collaborations, highlighting the successful Sigg (FW22) and Norda (SS23) projects.
We oversaw the entire paid content ecosystem, driving high-impact campaigns through comprehensive strategy, meticulous reporting, and execution across major platforms:
- Paid Advertising: Full management of ad campaigns across Meta (Instagram), LinkedIn and Google Ads.
- Digital PR: Secured premium brand visibility through collaborations with important online magazines, including Highsnobiety and Hypebeast.
- Localized Reach: Implemented robust localization strategies across various markets, featuring local celebrities to maximize relevance and drive engagement.
Finally, we successfully connected digital buzz to physical sales by supporting pop-up stores with focused drive-to-store campaigns across the EU and the UAE.
