Isambrosiana

For this certified gemmologist selling high-quality stones, the core challenge was leveraging a new website and strong Instagram presence to establish unshakeable trust and authenticity, necessary to stand out against competitors selling inferior products.

My strategy involved integrating content and data for maximum authority:

- Integrated Content Strategy: Developed a comprehensive Content Strategy that seamlessly paired the new website's architecture with the client's high-engagement Instagram presence. Content focused on educating customers on quality, ethics, and the gemmologist's specialized expertise.

- Trust-Building SEO: Focused content and technical efforts on signaling Authority and E-A-T (Expertise, Authoritativeness, Trustworthiness) to search engines, ensuring the site ranks higher than unverified sellers. This included optimizing certified credentials and detailed stone provenance.

- MarTech & Data Analysis: Implemented robust Data Analysis frameworks to track audience engagement from Instagram to the new website, measuring content performance and conversion paths. This informed continuous optimization, ensuring content built maximum trust and drove high-value conversions.

The result was a unified digital presence that positioned the client as the definitive, trustworthy source for precious, certified gemstones.