La Perla di Torino

This project involved a highly complex e-commerce platform selling specialized gourmet chocolate, requiring a dual-pronged approach to maximize both visibility and conversion in a saturated market.

My comprehensive strategy ensured every touchpoint was optimized:

- Integrated Strategy: Designed and executed a unified Organic and Paid strategy, ensuring SEO and SEM efforts worked seamlessly to capture customers at every stage of the buying cycle.

- Search Engine Marketing (SEM) Excellence: Managed and optimized robust SEM campaigns (Google Ads) focused on maximizing Return on Ad Spend (ROAS) for complex product categories and gift-based seasonal promotions.

- Local & Digital Footprint: Implemented Local SEO tactics to connect the online store with any physical retail presence (pop-ups, flagship stores), while optimizing product categorization and site structure for maximum organic visibility.

- Advanced Tracking and Reporting: Established meticulous Advanced Tracking and Reporting to accurately measure revenue attribution, monitor conversion funnels across complex checkout flows, and provide precise, actionable data for continuous optimization.

The result was a high-performing digital platform that successfully balanced brand integrity with scalable e-commerce revenue growth.